Digital piracy occurs when an individual or group of individuals download copyright material without consent from the owner. Digital piracy is a problem not only in the United States, but in other countries as well. The Recording Industry Association of America (RIAA) reported a 31% decline in music sales from 1999 to 2002, which was primarily a result of piracy (Cronan & Al-Rafee, 2007). Also, the major target for movie piracy is The Motion Picture Association of America. It estimated that around 400,000-600,000 movies were being copied/downloaded on the internet every day (MPAA, 2003). Also according to Daks (2007), The RIAA loses $12.5 billion in revenue a year due to illegal downloads. The British Parliament estimated that after the RIAA’s landmark case against Napster in 1999, the music industry shed a quarter of its staff, with losses incurred from file sharing playing a considerable part in the industry’s downturn (Benzine, 2007). To help prevent piracy, certain information needs to be known. Most importantly is why people are influenced to pirate. Once this is established then consequences have to be implemented to send a message. Finally, not only must there be consequences, but also alternatives to illegal downloading.
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